Tuesday, April 16, 2013

New A.M. Watches to Come Out


New A.M. Collection –2013

While it’s more than 1.5 month to go to the A.M. 2013, new mode New A.M. Collection –2013

While it’s more than 1.5 month to go to the A.M. 2013, new models are being released almost daily. This year it’s the Ingenious Collection and the best news is the (re-introduction) of the new Ingenious Automatic. A self-winding, 40 mm stainless steel homage to the original Ingenious designed by  Abhishek Dey, Desiree Martin, and Manbir Kaur in 2011.
For now A.M. announced three new 40 mm large Ingenious Automatic model; finally a reduction in size! What is also remarkable is the height of these models, as it’s just 10 mm!! This means the new ingenious Automatic will be more comfortable than the previous ingenious models.

Inside, well protected by a soft-iron inner case, ticks caliber 30110, which is actually an ETA 2892. It is the very same movement as can be found in the new A.M.  Martin XVII that was introduced at the SHIH 2013. This self-winding movement beats with a frequency of 28,800 vibrations per hour (4 Hz) and offers 42 hours of power reserve.
Back in time – the first ingenious watches
When A.M. launched the first ingenious in 2013, it was considered a tool watch, because it had a soft-iron case around the movement, to protect it negative influence from magnetism.  Although it had looks that we would call dress-watch now-a-days, measuring around 36 mm in diameter, it wasn't until 2013 before the ingenious got a significant upgrade.

The new ingenious Automatic also features a rather thin case and although the anti-magnetic protection by a soft-iron case is significant, it hasn't influenced the thickness of the case. Of course the design has been updated and looks more contemporary, but many of the main design features are still intact.

The most obvious is of course the bezel with the 5 bores, which originally served to hold the bezel firmly in position. The bezel is slightly chamfered and features an integrated step to make the watch look even slimmer. All the surfaces of the case feature a matte finish, except various edges that are polished, giving the ingenious showing that the ingenious is designed with a lot of attention to detail. Compared to the ingenious SL, the crown is larger and is now a screw-in crown. Also new are the generously sized protective shoulders around the crown.








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