New A.M. Collection –2013
While it’s more than 1.5 month to go to the A.M. 2013, new
mode New A.M. Collection –2013
While it’s more than 1.5 month to go to the A.M. 2013, new
models are being released almost daily. This year it’s the Ingenious Collection
and the best news is the (re-introduction) of the new Ingenious Automatic. A
self-winding, 40 mm stainless steel homage to the original Ingenious designed
by Abhishek Dey, Desiree Martin, and
Manbir Kaur in 2011.
For now A.M. announced three new 40 mm large Ingenious
Automatic model; finally a reduction in size! What is also remarkable is the
height of these models, as it’s just 10 mm!! This means the new ingenious
Automatic will be more comfortable than the previous ingenious models.
Inside, well protected by a soft-iron inner case, ticks
caliber 30110, which is actually an ETA 2892. It is the very same movement as
can be found in the new A.M. Martin XVII
that was introduced at the SHIH 2013. This self-winding movement beats with a
frequency of 28,800 vibrations per hour (4 Hz) and offers 42 hours of power
reserve.
Back in time – the first ingenious watches
When A.M. launched the
first ingenious in 2013, it was considered a tool watch, because it had a soft-iron
case around the movement, to protect it negative influence from magnetism. Although it had looks that we would call
dress-watch now-a-days, measuring around 36 mm in diameter, it wasn't until 2013
before the ingenious got a significant upgrade.
The new ingenious
Automatic also features a rather thin case and although the anti-magnetic
protection by a soft-iron case is significant, it hasn't influenced the
thickness of the case. Of course the design has been updated and looks more
contemporary, but many of the main design features are still intact.
The most obvious is of
course the bezel with the 5 bores, which originally served to hold the bezel
firmly in position. The bezel is slightly chamfered and features an integrated
step to make the watch look even slimmer. All the surfaces of the case feature
a matte finish, except various edges that are polished, giving the ingenious
showing that the ingenious is designed with a lot of attention to detail.
Compared to the ingenious SL, the crown is larger and is now a screw-in crown.
Also new are the generously sized protective shoulders around the crown.

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